Justine Laboni

Justine Iaboni

Graduation Year

  • HBA 2008 St. Michael’s College
Inside the Classroom

Switched programs from:

Outside the Classroom

Further Education

  • MA, Cinema Studies, 2008-09, University of Toronto
Career Description

  • Launched a blog in 2009 and grew it into one of the top fashion, travel, beauty and lifestyle blogs in Canada.
  • Attended fashion weeks in Toronto and NYC writing for fashion publications.
  • Invited on press trips around the world working with tourism boards, hotels, local organizations, airlines, and many other brands.
  • Lectured at U of T and Ryerson on many occasions about her career.
  • Featured in magazines such as Toronto Life and Fashion.
  • Helped to forge the influencer industry in Canada by working with brands such as Unilever, American Express, PANDORA, Cadillac Fairview, Coach, Bayer, Nordstrom, etc.,
  • Mentored new bloggers starting out in the industry at Blogging Conferences
  • Volunteered with Filling the Gap TO
  • In 2017, left the blogging world to pursue her true passion: music and the arts.
  • Released an album in 2017
  • Writes a weekly spiritual newsletter based on the teachings of Wayne Dyer, Gabrielle Bernstein and Marianne Williamson targeted at women who are looking for guidance in their lives, and trying to find ways to work past limiting beliefs.
“I would tell myself that I CAN DO IT. That I am enough. I would tell myself that the world isn’t against me and that I am valuable. I would tell myself that you can have your cake and eat it to; that the limiting beliefs we’ve been passed down through our parents, social constructs, media, are not objective truth. We can choose the life we want to live. The how doesn’t matter. Sometimes having blind faith is the greatest gift you can give yourself, and you don’t have to “do it” the way that the mainstream does. I have always been a deep, feeling person and neglected that part of myself during undergrad. I repressed my inner dreamer for fear of not fitting in and fear of failure. The world has taught me so much, outside of school. I wish I had someone to impart real world knowledge onto me when I was in University. I wish I had someone to tell me that everything is going to be OK, that I CAN DO IT, whatever I dream of, no matter how silly or unconventional – I can achieve it.”